I wanted a place to hold my coffee filters. I opted for a napkin holder because, of the many years I've been drinking coffee, this is the first time I need those flat, cone-shaped ones, and if the cheap 10-cupper I bought breaks, odds are I'll go back to the other type. This is adorable. My friends like it too. And because my roommate decide to paint my kitchen black while I was on vacation, it goes great with the decor. The only drawback is I no longer get my morning stretches reaching for the filters at the top of the cabinet, or the extra agility training from catching the things that fall when I pull the filters out of the top of the cabinet.