In the spirit of the fall season, a group of Umbra employees from the marketing and design departments headed to the flagship store located in Downtown Toronto to create a brand-new window display featuring Fountain Planter and Hub Beveled Mirror.
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The team took inspiration from 2020 fall design trends and botanical artist Sophie Parker (@wifenyc on Instagram). The team wanted to include a tinted mirror, as it was on trend, as well as a fall color palette consisting of pinks, oranges, yellows and reds. Fountain Planter's arrangement includes in-season plants and décor pieces. The leaves as the backdrop are inspired by Sophie Parker's art style of painting plant leaves with different patterns and colors.
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All of the pieces within the display are made with paper and designed by Graphic Designer, Kassa Matthews. "I wanted to elevate the typical fall florals by using a dramatic scale that demands attention. By using the Hub Beveled Mirror, we’re encouraging engagement with our customers, who become a huge part of this display through their interactions" says Matthews.Â
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 "We wanted to harness the floral integrity of the Fountain Planter by exaggerating the linear texture of the planter itself, but also creating a warm and extravagant feature by utilizing bold autumn colors" explains Jr. Product Designer, Aine O'Neill.
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Here are a few behind-the-scenes photos of the installation process:
 
